With the introduction of the new Tabs System on Gmail and Google Apps, and all of the doom and gloom I have heard about it, I wanted to get a second opinion. Joël, from idesign.your.vision gave me his perspective… and it seems like a pretty positive take on the subject! We always welcome fresh, inspirational guest blogs like the one below. If you’d like to submit a blog to be considered for publication here at Onederous Tribe, Email Donna with your ideas!
A few weeks ago Gmail users & Google Apps users like myself were introduced to a new update – Tabs. The new tabs separates your emails by content. I’ve read some blogs trashing the new update – more specifically email marketers believe that this will hinder their consumers from seeing monthly and weekly newsletters. Not so, and I’ll explain why in a bit.
I have to admit, I wasn’t a fan of the tabs when I first saw the update, but it wasn’t because of the tabs themselves. I don’t like people making changes for me, and I felt Google had infringed on my right to have my inbox look the way it did before the tabs, but after a day or two, I was ready to write Larry Page (Google’s CEO) and their programming team a thank you email.
Tabs are awesome. Before the tabs all of my email went to one of two places – inbox or spam box. My inbox was bombarded daily with person emails, business emails, newsletters, Groupon & Living Social offers, Meetup notices, Facebook updates, Linkedin advertisements, and countless other emails from websites I frequent. Because all of the emails were coming to my inbox, oftentimes I would miss a personal or business related email because of the hundreds of emails I receive daily would push those emails down my inbox – out of view.
Another thing that would happen is that I would open up an email in the morning and decide to reply to it later. By the day’s end this email would now be found on page two – out of sight and after a long day’s work I would forget to reply. This was happening quite often because my inbox was unmanageable. This continued even after I had already unsubscribed from countless newsletters, in an attempt to reduce my incoming mail – it didn’t matter. I was truly frustrated because of it.
On day two of having the new tabs function, my life changed. The frustration I was having as a result of an unmanageable inbox was no longer there. All of a sudden my personal and business emails were directly in front of my eyes, and when I clicked the “Forums” tab – all of the newsletters I wanted to read were listed in the same place. Even though I love Groupon & Living Social – I truly don’t like the fact that they send an email for every single deal one after another throughout the day, inundating my inbox. Now the Groupon ads, Living Social offerings, RedBox free movie coupons, and all other emails related to money saving deals all go under my “Promotions” tab. I no longer have to see them unless and until I want to peruse through the deals.
Let’s get back to the newsletters and email marketing. Some email marketers feel that Google has taken it upon themselves to hide precious newsletters. That’s actually not the case. Google has made it easier for someone to now find your newsletter. I can’t tell you the countless newsletters that I’ve missed simply because my inbox was so in such state of chaos. Now when I log on to my email – I know exactly where the newsletters are. I click on the “Forums” tab I don’t have to scroll through hundreds of emails to find the one I’m looking for. I don’t even have to scroll because it’s right there in front of me on my screen. I can now click on my “Social” tab to see what’s going on in the world of Twitter and Pinterest. The tabs help me to maximize my day because if I don’t want to get trapped reading Facebook updates, I stay away from the “Social” tab. Additionally, the tabs are customizable – I can set emails from certain senders to show up in a different tab if I want. How great is that?
Google has offered us a great update with the Tabs feature. They are fully customizable and you can also remove them complete if you prefer a messy inbox! Mashable has a great article on customizing your Gmail tabs here.
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Joël : Owner : Thinker : Creator
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