Business Inspiration

April 6, 2014 by Donna Thornton Leave a Comment

Why Personal Development & Attraction Marketing Are Related | Business Inspiration

How actively are you “being” the person you want to attract? How confident are you as you interact with others in this world?

Your answer will explain who you are, where you are, and where you need to be. In this article we will discuss why attraction marketing and personal development are related.

What Is Attraction Marketing?

Attraction marketing is a powerful method of attracting prospects to your company or brand name. For you to be successful with this you need to put forth some effort, be consistent in who or what you are “being” and be committed to your endeavors.

What Is Personal Development?

Personal development is the procedure an individual goes through trying to improve his or her behaviors, characteristics, routines, mindsets, or practices to enhance his or her lifestyle or business principles.

A person can boost his or her interpersonal relationships for example, by improving their communication abilities. A business owner can boost his or her operations or alter the methods by which they communicate with customers and associates.

Maintain A Professional Image

To create and maintain a professional image, you need to be professional (as an individual) and keep a clean image online. This ensures consumers and prospects to take you seriously. Everything from your profile picture to your marketing materials should create the most effective perception about you and your brand. If you or your site look out of date, or has a bad design, you are repelling not attracting or enticing consumers that are deserving of their time and money. Create and brighten your blog site so that it depicts your brand.

Staying Positive

Have you ever followed someone on social media and every day was their worst day ever? Complaining about everything? This does not attract people and can affect your brand. You attract more people when you are continuously benefiting and practicing personal development. People will want to be around you and your positive energy.

Posting And Giving Content Value

What are your postings like online? Your social media postings need to provide valuable, relevant and compelling content and be delivering consistently. People will then want to grow their relationships with you because they see you as the trusted source for that particular content. This can increase your leads in sales. People are Googling for answers to questions they may have. If you provide content people are searching for they will be attracted to you.

Yes everyday may not always be rainbows and happy but with continuous effort in personal development you will be able to fight through obstacles which will help make everything that you desire more easily possible.

What Are You Focusing On?

What you’re focusing on comes through in your advertising; marketing, social media sites postings, video marketing, and more.

As soon as you get away from the sufferer type of mentality and take charge over exactly what and which you desire to entice, your focus changes. Transformation takes place when you change from being a victim to a victor mentality.

Assume for a minute regarding that you want to attract. You want be an individual with energy, a good outlook, and overflowing with self-confidence? Right? Then start by “being” that individual. When you become a person who shows power, confidence, involvement, and energy, it attracts others who are similar like a magnetic.

Self-Confidence

When you fully understand; exactly what are the perks of continuous individual advancement and start to implement them, you self-confidence will certainly go above and beyond.

How Are Personal Development & Attraction Marketing Linked?

Personal development is linked to attraction marketing because people want to follow people who are at their best level of development.

If you want more followers than you need to be more confident. People are repelled by energy vampires. They are attracted to people that give good energy without even realizing it. Find people that are not “Debbie downers”. Look at what’s going on in your marketing – are you a “Debbie downer” or a ray of sunshine? Are you complimenting people on their posts? Are you sharing other people’s content?

The Energy of Technique

The technique to becoming what you wish to attract is to make a daily method that keeps you “wow’d” and influenced. Hang around other people that are positive and successful to get you inspired. Developing any kind of new practice takes time, and you have to commit totally to the brand-new you by exercising it every day. It could be as easy as 5 minutes of meditation, focusing your ideas on appreciation, and positively welcoming your day.

Back To You…

Have you made the decision to become who you want to be? Are you more conscious now of how you appear to other online? If yes then the real work begins! Let us know if you feel you have done attraction marketing by improving your personal development.

Cherie DeBrule,
St. Paul Marketing Team

http://www.stpaulmarketingteam.com/

651-731-0768

January 30, 2014 by Donna Thornton Leave a Comment

Copywriting Tips: 3 Speedy Headline Templates for the Super Busy | Creative Inspiration

By Lorrie Morgan-Ferrero

Headlines are arguably the most important component to eye-catching copy. If you don’t have a compelling headline, odds are you’ve lost your prospect for good.

Ideally you should write anywhere from 50 to 100 headlines before choosing one. But sometimes you just don’t have time. I have the solution. Swipe these 3 templates, fill in the right words and ta dah! Instant headline!

1) How to (get the biggest benefit your product delivers)

Example: “How to Make $87,000 Per Year As A Magazine Writer!”

How to headlines are particularly attractive to people looking for information – which is their main activity on the Internet.

2) 7 Easy Ways to ______________, without ________________

Example: “7 Easy Ways to Save Money On Groceries Without Clipping Coupons And Running All Over Town Just For Those Sale Items!”

Quantify it with numbers. People respond very well to finite numbers in headlines – they want to know exactly how much information they’re going to get. (Note that you need to tear up the English teacher rule book here. No number is spelled out – it’s all numerals. In other words, forget about the one, two, three – it’s 1, 2, 3. There’s something psychologically powerful to our eyes when we read a numeral that just isn’t there when we read a spelled out number).

3) If _________________, then __________________!

Example: “If You’re Looking for One Convenient Source for All Your Business Needs, We Offer a Huge Selection of Office Supplies”.

This format almost always works because it states a problem and the solution right there in the headline. That’s what people are looking for, the solution to some problem.

Give one of these templates a try the next time you have to come up with a headline on the fly. While they shouldn’t be your only source of headlines, they are a great time saver when you have to get something out in a rush and should give you a pretty good response from your visitors or readers.

Author Resource -> Copywriting guru Lorrie Morgan-Ferrero has been helping entrepreneurs and copywriters get their marketing messages razor sharp since 1999.

Get free access to 5 tips to turn your “blah” sales message into red-hot copy that ROCKS… at RedHotCopy.com

January 16, 2014 by Donna Thornton Leave a Comment

3 Tragic Mistakes of Green Marketing

By Lorrie Morgan-Ferrero

When I say “green” I am talking about the environmentally-conscious consumer, also called “Cultural Creatives” or the LOHAS (Lifestyles of Health and Sustainability) market which includes about 50 million people. If you are trying to reach them, ya gotta go green. They are all about a better lifestyle for the planet over the long haul. They are interested in the environment, personal development, health, alternative therapies, and a sustainable economy.

This growing market is relatively untapped. But like Marie Antoinette, many marketers rush in and lose their heads. While there are quite a few mistakes marketers make when trying to reach this segment of the population, here are three of the worst ones.

Mistake #1: Dull, boring headlines.
It’s hard to keep awake long enough to read the copy in those boring magazines and websites. Headlines like: “Make an impression and you can change the world” “Healthy. Happy. For Real” or “A Natural Partnership”…yawn.

Look – The job of the headline is to cut through the clutter and grab your attention. We are exposed to more advertising in one day than our grandparents used to get in an entire year. You’ve got your work cut out for you if you want to address anybody, and it starts with the headline. Stick with the tried and true attention-grabbing formulas.

Mistake #2: Ignoring long copy.
I know you like to “think” the LOHAS market is just too smart for all that long copy. After all they are made up of wealthy CEOs and soccer moms. Don’t be ridiculous. They are a very educated segment of the population which means they make informed decisions. Just like anybody, when it comes down to making a buying decision, LOHAS want all the facts. Long copy continues to prevail because it WORKS. Now long copy for the sake of being long is plain stupid. You want copy that overcomes objections, makes a solid case, and answers all the questions in the prospect’s mind.

Mistake #3: Not capitalizing on celebrity endorsement.
Ed Begley Jr. is a fixture in Studio City where I live. He has been known to ride his bike to work way before it was cool to look at alternative fuel options. Now he has launched his own environmentally safe cleaning products called Begley’s Best. Ed’s endorsement means something. If you tie a celebrity to a green product, it means instant credibility giving you a much better chance of succeeding in the LOHAS market.

Remember, you can market to the green folks, using many of the same marketing principles you would use for the regular Joe. Come from an authentic position and be respectful. Soon they’ll be showing you the green.

Author Resource -> Copywriting guru Lorrie Morgan-Ferrero has been helping entrepreneurs and copywriters get their marketing messages razor sharp since 1999.

Get free access to 5 tips to turn your “blah” sales message into red-hot copy that ROCKS… at RedHotCopy.com

January 2, 2014 by Donna Thornton Leave a Comment

Copywriters: 5 Critical Mistakes You May Be Making in Your Consulting Business

By Lorrie Morgan-Ferrero

Think you have what it takes to be an consultant or a coach? I wasn’t so sure I knew when I first started in 1999. All I knew was I desperately wanted to work from home to raise my two sons after my divorce. It took a lot of trial and error to get to the stable and profitable business I am running now. There are some things I learned along the way I wish I knew much earlier in the game.

One thing I learned is that writing is a very small part of being a successful entrepreneur. Don’t get me wrong. You DO need to know how to write. But your success depends largely on your savvy as a businessperson. How do I know? Because I’ve played it from both sides of the street. And I didn’t begin to enjoy success until I started doing some very distinct things in my business.

Please let me share with you some of the mistakes I made starting out so you can avoid those pitfalls yourself…and catapult to success much faster than it took me.

Mistake #1: Don’t attract new clients
When I first started out in 1999 I had exactly one client. He kept me very busy…for awhile. Then, without warning, he suddenly shifted his business to 100% offline and began using a copywriter with more experience in that area. I floundered for 10 months before I got back on my feet again from that blow.

Solution: NEVER stop marketing yourself. Even if you have a full practice, don’t stop getting the word out. Write articles and press releases. Do interviews whenever possible. Start an ezine and/or a blog so your name is always out there. Don’t get caught flat-footed.

Mistake #2: Don’t effectively manage your clients
At first I was so grateful to have any clients that I let them call all the shots – regardless of what was in my best interest. It took me a long time to realize every client is not a match for me. Sometimes they were unreasonable in deadlines. Other times they would call me at all hours…including 6 a.m. and even on the weekends. (Until I learned to communicate better and eventually even fired a few clients!) Bottom line is you can never have enough communication.

Solution: Have the client fill out a detailed questionnaire to open up lines of communication or have a long phone interview (which you record). Get a feel for his or her expectations. Add an extra cushion to your deadline. If possible, get a gatekeeper (assistant) to set up a schedule so you can focus on what you do best – writing.

Mistake #3: Poor time management
Eager to please, I often did not give myself enough lead time for an assignment. I’d say, “I’ll do it!” before I looked at the reality of my schedule. So I’d have to pull all-nighters or miss important family events. I was incredibly stressed and not a lot of fun to be around.

Solution: Plan your daily schedule BEFORE you go to bed at night. Turn off email until you’ve made some headway with your copy. And use a kitchen timer to work in increments of 35 minutes (studies show after that frame your mind craves distraction). When the ding goes off, get up, stretch and clear your head.

Mistake #4: Not getting paid enough
Face it…in your business you do a lot more work than most people realize. You have to do deep research in your industry, around your competition, and with your own target market. You have to attract leads. Then you have to write powerful copy that crawls inside the head of the prospect and leads them to a specific action. You should get paid what you are really worth – no exceptions.

Solution: Value yourself enough to get paid what you’re worth.

Mistake #5: Don’t invest in yourself
I have read the classic “Think and Grow Rich” 16 times. Every time I read it, I learn something new. I have watched the motivational movie “The Secret” 6 times to date. I go to seminars (even when I’ve heard the speakers before). Because I learn something new every time. I have a huge marketing library of books, binders, home study courses, CDs, DVDs, MP3s and I listen to them over and over. Again, every time I go through the material, whether it’s new or old, I learn something new.

Successful people in all walks of life invest in themselves. It’s one of the keys that separates them from the less successful. (Trust me, at times it hurt to part with the massive amounts of cash I’ve laid out for this education. But the payoff happens every time. Just do it.)

Solution: If you’re looking to attract more money into your business, start by investing in yourself. Think LONG TERM. As the old adage says, “If you’re not growing, you’re dying.”

Author Resource -> Copywriting guru Lorrie Morgan-Ferrero has been helping entrepreneurs and copywriters get their marketing messages razor sharp since 1999.

Get free access to 5 tips to turn your “blah” sales message into red-hot copy that ROCKS… at RedHotCopy.com