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[Video] The Biggest Mistake I’ve Made In My Business + Life | Business Inspiration from Leonie Dawson

Wow.  We’ve all made mistakes, right?  In our businesses, in our lives.  This is such a great video from Leonie Dawson about a mistake she made.  I know you’ll want to watch this, because I know you’ll get a lot out of it!  I sure did!

 

BTW… My friend Leonie  has created something that’s changing the lives and businesses of SO many women around the world in a way that’s never been seen before.

Training and Mastermind for Amazing Women Business Inspiration Academy-250x250I think it’s so exciting + amazing what she’s put together – it’s just SO much more heart-centered, wildly generous + hugely affordable than ANYTHING that’s out there in the world.

The Amazing Biz and Life Academy gives you over $3800 (!!!!) of her business and marketing programs to create a powerful and profitable business, zen-your-mind meditations, creativity, spirituality, home and health e-courses to help you live your best life yet. It’s really the complete toolkit!

And it’s just SO crazy affordable – this woman has really set out to make it as doable for EVERY WOMAN who needs her work as possible.

PLUS, Leonie is a woman who really walks her talk – she’s managed to create a half million dollar a year company in a few hours a day that helps SO many people, and lets her really live her soul purpose. AND she’s a philanthropist – she donates to and supports a huge range of charities – she is even in the top 1% of Kiva lenders! She really is a goddess of abundance, creativity + joy!

I love how openly she teaches – if you know Leonie’s work, you’ll know she is SUCH an open book, so honest, vulnerable, heart-felt and true compared to so many other teachers out there!

There’s some pretty amazing success stories of women who’ve already received a HUGE amount of transformation in their lives and businesses from the Academy… go check them out and prepare to be inspired!!!

Find out more about this incredible Training & Mastermind for Amazing Women!

I’m just so in awe of what she’s created… and I know you’re going to really love it too!

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5 Ways to Avoid Hype in Your Copy | Creative Inspiration

Avoid-Hype-in-Your-Copy-Creative-InspirationCopy is salesmanship in print, but does it have to be that of a greasy used-car salesman? The answer is, “No!” Follow these 5 tips and watch your prospects’ trust level rise.

1. Make it believable.

Face it – we are just smarter nowadays than we were several decades ago. In fact, we’re jaded. We’ve seen it all. Bought the miracle pills (and felt stupid for believing the charlatans). We all know it’s impossible to lose 25 pounds overnight. So why even go there? Once you lose credibility, you’ve lost your prospect’s attention, too. Respect your prospect with honesty and you have a much better chance of doing business together.

(Psst. A great way to build trust is to actually reveal a flaw in your product. We all know nothing is perfect – so show us where it’s not and we believe in you.)

2. Easy on the adjectives.

Great copy is “verb-heavy,” not laden with adjectives. In fact ad man great, Leo Burnet (of Green Giant ad fame, among others) wanted to discover why 62 of his ads failed. So he had his staff analyze them.

Here’s what he found – of the 12,758 words in the 62 failed ads, 24.1% were verbs. His conclusion – if the failed ads had more verbs, they probably would have done better. Take my advice. If you haven’t already, go to Amazon and buy Richard Bayan’s copywriting thesaurus, Words that Sell. And keep it by your desk when writing.

3. Write in your prospect’s language.

Make sure you understand their particular jargon. For example, in general, chiropractors have a bit of a rivalry with medical doctors. But chiropractors are “real” doctors. If you slip up and say otherwise, you have alienated them. But you would only know that by deeply studying your target market.

4. Write to one person with the “tarketing” technique.

To really sound sincere and empathetic, do what I call “tarketing”. That’s taking your target market’s demographics down so far that you’re actually referring to just one person. (See, a target market is a mob or plural while a “tarket” is ONE PERSON or singular.)

Corporations take this approach all the time. For example, Volvo’s tarket is a 35 year old mother of two. (Does that mean men don’t buy Volvo’s? Of course not!) When you use the tarketing technique, not only is your writing more concise, but your reader connects with you on a very deep level. After all, you’re talking directly to him or her.

5. Think from the prospect’s point of view.

You have to do your due diligence if you want to avoid the hype. This is where summoning up a little creativity goes a long way. Once you’ve got your targeting technique in place, really drill it down.

Get deep inside your prospect’s head and ask yourself some of these questions:

What magazines does he or she read?
What restaurants does he or she go to?
Does your prospect take vacations?
Who did your prospect vote for for president?
How would your prospect describe his or her life if they ran into a childhood friend they haven’t seen for 10 years?

Are you beginning to see just how deep you can start to go? The more you think about who your target market is and what this person is like, the more you are able to get into your prospect’s head.

The best way to avoid hype is to genuinely connect with your prospect through prewriting research AND respect. You’ll be rewarded with customer loyalty and many more sales.

Author Resource -> Copywriting guru Lorrie Morgan-Ferrero has been helping entrepreneurs and copywriters get their marketing messages razor sharp since 1999.

Get free access to 5 tips to turn your “blah” sales message into red-hot copy that ROCKS… at  RedHotCopy.com

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How to Set Up a 7 Day E-Course | Business Inspiration

An e-course is a sequence of emails set up to be delivered automatically without any effort on your part after the initial set up. Just set it and forget it. Setting up a free e-course is a great way to keep your services on top of mind and educate people about what you can do for them.

I highly suggest you subscribe to other people’s e-courses in your field and study what information they offer too.

HERE’S HOW TO GET STARTED

STEP ONE: Outline your topics. First you have to figure out what you think people would want to know about. Do a brainstorm exercise where you limit yourself to 5 minutes (use a timer). Write down all the topics you can think of on your area of expertise. Then edit down until what you have left is what you think is most relevant. For example, here’s the basic outline of my free e-course on copywriting.

Day 1: Overview of copywriting
Day 2: Tips on attracting your target market
Day 3: Features/benefits brainstorm exercise
Day 4: Single most important aspect of writing copy — headlines
Day 5: Keep them reading with the inverted pyramid
Day 6: Copywriting tricks the pros use
Day 7: The Cardinal Rule of Copywriting: Expect to Rewrite

STEP TWO: Go deeper in each subject. Really provide some content here.
Make 2-3 points about each topic. Don’t be afraid to do some hardcore research. Find statistics and trends and use them. Your message doesn’t have to be long, just information-packed. You have the attention of people who “asked” to learn from you. So give them something valuable.

STEP THREE: Tease them till next time. After you’ve educated them, let them know that the next lesson will have something even more mouthwatering. The less specific you are, the more tantalizing the copy. Here are some teaser phrases I used in my e-course. Feel free to swipe versions of them for your own use:

“Hang on till tomorrow and I’ll give you some tips to turn the heads of your target market.”

“In Day 3, you’ll learn the secret method I use in getting copy to sell.”

“Tomorrow you’ll learn the SINGLE most important aspect of copywriting.”

“Next I’ll show you how to keep them reading once you’ve snared them with your headline.”

STEP FOUR: Sign off. End your email like a real letter with a closing like “sincerely”, your name, business and some ways to get a hold of you. Add your website and any tagline you use too.

STEP FIVE: P.S. Alert them to your other products or services. You have something to sell, right? But the purpose of your e-course is to educate and develop a relationship, isn’t it? Don’t worry. You can do both. As long as you’re giving good content, people often like to know if you have something else to buy they would be interested in. For a gentle call to action, I recommend putting a product link with very little text in the P.S. (Studies show that people read the headline first THEN the PS. Weird, huh? But it’s true.)

So to recap. Follow-up is one of the biggest problems in doing business. Autoresponders do it effortlessly.

Author Resource -> Copywriting guru Lorrie Morgan-Ferrero has been helping entrepreneurs and copywriters get their marketing messages razor sharp since 1999.

Get free access to 5 tips to turn your “blah” sales message into red-hot copy that ROCKS… at  RedHotCopy.com

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5 Ways to Increase Your Profits with Mailing Lists | Business Information

Do you have a mailing list? When was the last time you had a look at how profitable the list is for you and made sure everything was up to date?Increase-Your-Profits-with-Mailing-Lists-Business-Inspiration

You’re likely one of the many people who’ve set up their list, got busy, and then forgot about it for a while. There are many things you can do right now to start making more money with your mailing list.

1. List Checkup – Go through every single message you have in your autoresponder series. This may take you a while to get through if you have a lot of messages set up, but it’s worth it.

When I switched my website format over to a WordPress site I deleted a lot of the pages from my other design. I had my autoresponder setup to refer to articles on my older site and with the update these were out of date and needed fixing, so I had to go back in and change the links. If your series of messages are too long and it’s just too much to handle by yourself hire a VA to help.

2. Opt-in Location – Do people know about your list? Don’t assume everyone will find you because you have an opt-in box in one or two locations on your website.

When setting up your list and describing it you’ll want to make sure that you deliver exactly what you offer then and beyond. A bullet-point list works well to let people know what your list offers without requiring too much of their attention to get them to read.

Many people make their list stand out by offering  a free ebook or report for signing up. Other ideas are to offer an audio or a video. Whatever you offer make sure it is of high valuable and something that makes signing up for your list irresistible.

3. Add Landing Pages – You should be using double opt-ins to make sure your list has really requested to sign up. After the initial sign-up you will be able to direct them to a landing page. Make sure the landing page they come to grabs their attention and tells them to confirm, you could use something like this:

“IMPORTANT: Please check your email inbox and confirm your subscription so that we can send you the information you requested.”

Use that landing page to make an offer on your own product or offer an affiliate product. Or if you have a service based-business and want them to get to know you better, direct them to your articles page.

Once they confirm, in the email you will be given another opportunity to create a specific landing page. Use that page to make another offer, or lead them to your website to read more information or articles.

You’ve got people’s attention once they get to your landing page and they HAVE to go somewhere once they’re done – it might as well be somewhere you can suggest, so that you benefit from it.

4. Promote – Think of the places where you promote your list. Is it just in one little box on your website? There are many other places you should be using to promote your mailing list.

-Write articles that you submit to directories that have a bio leading to your opt-in page.
-Make a special offer in your signature on forums (if they allow it)
-Add a signature to your emails that tells people why they need to sign up for your list
-Blog about your list and why they should join it

5. Contact as Often as Possible – You’ve heard this before but it’s time for a reminder. If your prospects don’t hear from you on a regular basis then they will forget about you and why they signed up in the first place.

How often you contact them will depend on what your list is about but it’s often said that you must be making contact at least once a month if you want to be remembered. Many topics will require you to contact your list once a week and this is perfectly acceptable to them because they asked for this information.

AUTHOR RESOURCE ===>>  Angela Wills is  the owner of Marketers Mojo. In 2007 she quit her afternoon-shift factory job to work from home full time. She started the Marketer’s Mojo website and blog to share what’s helped her to build a profitable business she LOVES.

She did it, you can too!  FIND OUT MORE