• About
    • Contact Us
  • Mission
  • Mantra
  • Visit The Sparkling Soul

Onederous Tribe

Lightworker Support and Inspiration

  • Onederous Tribe
  • Home
  • Blog
    • Inspirational Quotes and Sayings
    • Business Inspiration
    • Intuition and Spirituality
    • Creative Inspiration
  • About Donna

December 26, 2013 by Donna Thornton Leave a Comment

Copywriter Trick Unveiled: How to Write Better Copy Faster | Business Inspiration

By Lorrie Morgan-Ferrero

“Talent alone cannot make a writer. There must be a man behind the book.” Ralph Waldo Emerson’s Goethe

I’m going to share with you a method guaranteed to get your copy razor sharp in a hurry. It’s an old trick I learned in journalism school, and it works great to get those creative juices flowing. Since I’ve been
using it regularly again, I write circles around my former output times. The words are just at my fingertips.

How did I do it? (More importantly, how can you do it too?) Well, you probably already know you must havecuriosity to become a good writer.  Take your natural curiosity to the next level and become an avid observer.  When you’re driving, look at the car next to you on the road. Pick up a can of beans in the grocery store. Check out your shampoo while in the shower. Notice the colors and smells. What qualities does it have that sets it apart? What would make someone want to buy what you’re looking at?

You’re surrounded with opportunity to sharpen your writing skills. It’s easy.
Here’s how –

  • Describe appearance of product
  • Identify Features (look for complementary and contrasting qualities)
  • Single Out Main Benefit
  • Create your Benefit Statement or Summary

Let your imagination go. This is only an exercise. If it were a real product, of course you’d do your research. But our goal isn’t to actually sell this copy to a client. It’s designed to open up and free your mind.

THE RULES:

  1. You don’t have to write down your observations. Just practice doing
    them. You’ll be amazed at how quickly your writing improves.
  2. Limit yourself to five minutes on each “product.”
  3. Brainstorm. Do NOT edit yourself until you’re done.
  4. Stop on time.

Here’s a case in point. Today, I took Shadow, my border collie/chow mix, on a hike through the mountains. (I should say, he took me. If you’ve ever walked a trotting pony on a leash, you have an idea what it’s like to walk Shadow.) So, while being drug behind my dog, I noticed pretty yellow weeds lining the path. I picked those to represent my “product” and played my copywriting game.

DESCRIBE APPEARANCE: butter-colored spray of petals, braided green stem, burst of color, gently moving with the breeze.

IDENTIFY FEATURES: soothing, calming, appealing color contrast to trees, heaviest around the path as though guiding hikers

SINGLE OUT MAIN BENEFIT: Rejuvenating

BENEFIT STATEMENT: “After hiking with these soothing butter-colored wildflowers lining the trail, you’ll return rejuvenated and ready to face the day.”

Maybe not award-winning copy, but with practice I’m sure I’ll do better on our next walk.

Author Resource -> Copywriting guru Lorrie Morgan-Ferrero has been helping entrepreneurs and copywriters get their marketing messages razor sharp since 1999.

Get free access to 5 tips to turn your “blah” sales message into red-hot copy that ROCKS… at  RedHotCopy.com

Filed Under: Business Inspiration, Creative Inspiration Tagged With: business, business inspiration, creating, creativity, writing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  • Policies and Procedures

Handcrafted with on the Genesis Framework