“Anything the mind of man can conceive and believe, it can achieve.”~ Napoleon Hill~ “What lies behind us and what lies before us are tiny matters compared to what lies within us.” ~ Ralph Waldo Emerson~ “Whatever you feed your mind comes to fruition in your life.” ~ Lorrie Morgan-Ferrero ~ If you are in a bad frame of mind, I promise you, your copy will not work. You’re defeated before you get out of the gate, and that is a bad way to start. It’s much better to consciously put yourself in the right frame of mind BEFORE writing copy… or before doing anything really. There are many ways to align your mind before writing. Here are a few that work for me.
- Take Care of Yourself First – It’s so easy to let clients, colleagues, friends and family dictate how you will prioritize your day. Just like they tell you when traveling with a small child on an airplane… Put on YOUR oxygen mask first, then your child’s. You can’t be of any use to others if you aren’t breathing (or functioning) well first. Don’t put off what feeds you. It affects everyone around you.
- Attitude of Gratitude – It is impossible to feel truly grateful for what you have and constricted in the same moment. Each evening I like to think of 10 things I’m grateful for that day. Make this a habit and it will color your world each and every day.
- Affirmations -Basically an affirmation is a positive statement you say to your subconscious to visualize the outcome you want for your future. I write them on post it notes stuck around my office and on my bathroom mirror. Say your affirmation as if you already have it using the present tense. I’m no expert with affirmations – I just know what works for me.
Example, “I have fun effortlessly writing powerful copy that sells in record time.”
- Visualization, “Theatre of Your Mind” Style – This technique comes from Dr. Maxwell Maltz of Psycho-Cybernetics. Imagine yourself in an actual theatre complete with popcorn and drink holder. But this theatre is better than a real one because on the screen you can play anything you like. But for copywriting, I like to imagine the success of completing the project, the sales it brings in, the happy clients, etc. I bring the emotion of it to life. I also use my theatre to visualize what I want in my life. It’s powerful for me because it is in a controllable container rather than as random pictures floating around in my mind. Have fun creating your own blockbuster!
- Write Out Your Success History – Take 15 minutes and write out 30 successes you have had over your lifetime – no matter how big or small. Tap dance in a recital at 3? Put it in. Launched your blog? Put it in. Add everything you can think of, whether personal or business. Then post it where you will see it often. I did this with my Elite Platinum group and they loved it. One of my two business coaches, Matt Furey, put it this way: Intensely Desired Goals + Imagination + Action = Success (If you’re serious about success YOU should also have a coach or mentor in your life. That’s what keeps you sharp and edgy.)
- Top 20 Lifetime Goals – What do you have planned for the rest of your life? Write down your goals and look at them regularly. It gives them more power when they are written down. If you are too embarrassed to write it, you’re probably too embarrassed to LIVE it. So open your imagination and let ‘er rip!
- Visioning Board – Create a collage on a large poster board of the things you want in your life now and in the future. Cut out pictures from magazines or newspapers. Print out pictures websites. Draw. Be as creative as you like. You may be surprised at how fast you get them when you face them each day. My Elite Platinum group and I created our own visioning boards this past weekend at our Elite Retreat then explained them to the group. It’s beautiful to watch other people’s thoughts and desires unfold into something physical. I was surprised how important owning a horse was to many of the group – including me. Hmmm…
- Calm Body, Calm Mind – This is also a technique from Psycho-Cybernetics. You can’t create if you are uptight. You need to be in a relaxed state to perform at your best whether it’s writing copy, exercising, or driving in traffic. Imagine your body is a balloon and slowly release the air (tension). Let your body melt into your chair (or bed if lying down). Tell yourself you have a “calm body, calm mind”. Before you know it, you will. This works immediately under all stressful situations.
Author Resource -> Copywriting guru Lorrie Morgan-Ferrero has been helping entrepreneurs and copywriters get their marketing messages razor sharp since 1999.