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December 11, 2013 by Donna Thornton Leave a Comment

Business Inspriation | 5 Hot Spots to Tweak for Higher Conversion Rates

By Lorrie Morgan-Ferrero

5 Hot Spots to Tweak Business InspirationAll successful marketers know the sale comes from the words or the copy. While the traditional definition of copy is “salesmanship in print” I actually take a broader approach. Copy is used in ALL your promotional sales and marketing material. That means any place there are words about your business there is copy. So it’s EVERYWHERE. Some people will drop loads of cash on website design or graphics, but balk at learning the one skill that’s a veritable silver bullet when it comes to boosting income fast – tweaking the copy. Don’t make that mistake. Your business is too important.

Here are 5 targeted hot spots any entrepreneur can tweak copy to start raking in the green.

1. HOME PAGE WEBSITE COPY

Your home or index page is the most important page on your site for two reasons. First, it’s your welcome mat. It explains what the visitor is going to find on your site. Hopefully there’s enough information to entice him to stick around and check out other pages on your site. Second, the home page carries the most weight with the search engines. Good copy can attract search engines while strategically sprinkling keywords and keyword phrases around that get your message across.

Things to tweak:
Headline
Opt in form for ezine, etc.
Privacy policy on opt in
Add audio

2. SALES LETTERS

A good sales letter is at the center of most successful marketing campaigns. I call sales letters the “mother of all marketing” because they have all the elements you need for effective promotion. You can chunk it up to use it for descriptions about your product on the back cover, in ads, in mailings…the possibilities are endless. But you have to walk a fine line between over-the-top hype and grabbing a prospect’s attention. There’s a definite art to writing a successful sales letter, but it’s not ‘rocket surgery’, as I like to say. (I’m famous for unknowingly mixing my metaphors.) There is a specific pattern you’ll notice if your study other sales letters – which I recommend you do.

Things to tweak:
Headlines
Subheadlines
Opening
Price
Bonuses
Call to Action
P.S.

3. ARTICLES

When people see your name enough times they come to recognize it (can you say, free advertising?) Best of all, you become known as an expert in your field. Post articles on your website and watch your search engine rankings improve. Just be sure to indicate your name and contact information must stay on any forwarded material. In general, people are pretty cooperative if you just ask.

Things to tweak:
Titles of articles
Length
Resource Box or Author Bio

4. EBOOKS

Ebooks (or “electronic” books) are completely downloadable files usually created in a format that’s difficult to copy like PDF. And they are fast becoming the new standard for printing. Microsoft projects that within five years, over 50% of all new books will be in ebook format. They are a great way to make some passive income. Spend some time brainstorming your idea. Check online bookstores like Amazon.com to see what’s in the marketplace already.

Things to tweak:
Titles
Subtitles
Back cover copy
About the author

5. EZINES

One of the best ways to stay in contact with your clients is through an ezine or “electronic magazine”. These are newsletters emailed out on a regular basis with valuable information people want to read. You can also announce new products, contests and specials. As long as you provide something of value, people allow you to market to them. But beware. The minute your ezine becomes nothing more than one long ad, you’ll lose subscribers by the boatload.

Things to tweak:
Put content at top
Don’t overwhelm with ads
Add stories and observations
Provide useful tips

Remember, never stop improving your copy. Little tweaks go a loooong way when it comes to increasing profits.

Author Resource -> Copywriting guru Lorrie Morgan-Ferrero has been helping entrepreneurs and copywriters get their marketing messages razor sharp since 1999.

Get free access to 5 tips to turn your “blah” sales message into red-hot copy that ROCKS… at  RedHotCopy.com

Filed Under: Business Inspiration, Creative Inspiration Tagged With: business, marketing, writing

November 28, 2013 by Donna Thornton Leave a Comment

Steps to Sell Information Products Online | Business Inspiration

By Angela Wills

Creating your online presence is about establishing yourself as an expert in your niche. Releasing information products is a great way to offer up your knowledge and make money at the same time.

Here are some of the steps you’ll want to take in creating your first information product.

Steps to Sell Information Products Online Business InspirationStep 1 – Create the Product
You can create an ebook, special report, physical book, mp3, video or any combination of these products. There’s nothing to say that you can’t hire a Ghostwriter to do the writing and proof reading for you.

This product can be as long or as short as you like but just make sure it’s information that people are really in need of and it delivers high value to their lives or problem.

Have someone go through your finished product to proof read (or view/listen) it.

Step 2 – Set up The Salespage
Of course you’ll need a place to sell your new product from. Though you don’t technically need a new domain for this it’s always a good idea to have a domain specific to the product because it looks more professional and can make it easier to find.

If you don’t have experience creating websites or writing content that makes sales, then this would be another great place to outsource these tasks to get it done.

Step 3 – Set up an Affiliate Program
Though an affiliate program isn’t an absolute necessity, it’s a great idea to set it up from the start to really leverage your new product and create more sales.

There are so many strategies you can get into for finding great affiliates and I’ll have to leave that for another article. Getting a few key players helping you promote a new product can make a big impact on its release.

Decide on a commission to pay your affiliates. For my first product, which sold for $19.97, I decided to offer 50% commission to my affiliates. You’ll want to offer an attractive commission to your potential affiliates so they see it’s worth their time to promote your product.

Step 4 – Get a Graphic
Having a graphical representation of your product really does make it look more professional. If you can’t afford to spend the money right away to get a great graphic done, don’t try to do one yourself unless you know what you are doing. It’s better to have no graphic at all then a poorly designed one.

Step 5 – Start Promoting Your Product
The ways to promote your information product are pretty-much endless. Here are a few ideas to get started:

* Add a short ad in your email signatures.
* Change your forum signatures to draw people to your new product.
* Make a special offer on a forum in your niche that allows such a thing.
* Make an announcement to you list that you have a new product available.
* Post about your product on your blog.
* Search out and contact people who are authorities in the topic your product addresses and ask them if they would be interested in becoming an affiliate.
* Do teleseminars or online conferences on your topic.
* Keep your affiliates motivated by providing them with resources on how to promote your products.

It’s important that you get out there and start making things happen, don’t just wait for your product to start selling like hotcakes because that likely won’t happen unless you are already well known for the information you put out there.

If you’re ready to get your website/salespage set up so it can start selling your information product to your target market and potential customers then join me as I teach you in my online video, webinar and email coaching program everything you need to know about creating great business websites with WordPress.

AUTHOR RESOURCE ===>> Angela Wills is the owner of Marketers Mojo. In 2007 she quit her afternoon-shift factory job to work from home full time. She started the Marketer’s Mojo website and blog to share what’s helped her to build a profitable business she LOVES.

She did it, you can too! FIND OUT MORE

Filed Under: Business Inspiration, Creative Inspiration Tagged With: blogging. creativity, business, marketing, writing

November 21, 2013 by Donna Thornton Leave a Comment

My Site is Down! How to Run An Internet Business WITHOUT a Website | Business Inspiration

By Lorrie Morgan-Ferrero

My website has been down for three long days now. That means no online sales. That means no email. That means brand, spanking new web surfers looking for information about copywriting pull up a “Page Not Found” when they Google my website.

I am not a happy camper.

But life goes on. It has to. So how can an Internet marketer run an Internet business without a website? Here are a few workarounds to keep you in business while things get straightened out.

1) Keep an alternate email address in your back pocket. Sure it looks more professional to have your email address with part of your URL or website listed as the root. But having a free email address is also handy if your website isn’t working.

2) Invest in a shopping cart. My shopping cart is my most valued piece of Internet marketing real estate. It is the reason I am able to contact you today, regardless of the fact that my site is down. You can use a shopping cart to send up a flare in the form of autoresponders, emails, and ezines — contacting your customers and leads, letting them know you’re still alive and well. You can even do promotions and make sales directly through the cart (if you have good copy).

3) Do direct mail, voice broadcasts, or faxes. I feel like I’m time-traveling back to the dinosaur days but sometimes a postcard or an actual hard copy of a sales letter can cut through the clutter when an email cannot. Of course you can’t send them to a website if yours is down. Have them call a phone number. Fortunately I have detailed information for many (not all) of my subscribers. If you haven’t been collecting addresses, phone numbers, and/or fax numbers I suggest you begin.

4) Find joint venture partners. Even if you don’t have a website, you can find someone else who is selling a product related to your field. In the carrot-growing business? Why not joint venture with someone in the tomato business? If you have a database you can still survive a website crisis. I wouldn’t advise going to your list too often to sell or you will lose many subscribers and a lot of good will.

5) Back ‘er up. You must have a back up copy of your website or you will be in a world of hurt when it comes time to rebuild that puppy. I work with people who have lost months just trying to get their site staked out online. My webmaster, my virtual assistant and I all have a backup copy of my website. Wanna see? I wish I could show you but my server is having issues. So no site for me.

Author Resource -> Copywriting guru Lorrie Morgan-Ferrero has been helping entrepreneurs and copywriters get their marketing messages razor sharp since 1999.

Get free access to 5 tips to turn your “blah” sales message into red-hot copy that ROCKS… at  RedHotCopy.com

Filed Under: Business Inspiration, Creative Inspiration Tagged With: business, business inspiration, creativity, writing

November 20, 2013 by Donna Thornton Leave a Comment

Business Inspiration | One of 20 Insider Secrets to Great Copywriting

By Lorrie Morgan-Ferrero

Each weekday during the Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on the weekly phone calls. The drills are illuminating and fun. Plus these drills build your copy from the ground up. By the end of Bootcamp, you actually have a sales letter that would have cost you anywhere from $3,000 to $15,000 to have written professionally.

So how do you get going? Grab a kitchen timer or stopwatch, a piece of paper and a pen. Your bite-sizeddrill today is to separate out the features from the benefits. So let’s do an exercise.

Before you write a single word of copy, you must define your product or service using features and benefits if you want to really connect with your reader. (When I’m trying to get my features and benefits to poke their heads out, I like to write by hand. I think there’s a connection between the brain and handwriting.)

So, now that we’re on the same page, here are the definitions of each.

A feature is the adjective of the product. It describes what the product is.

The benefit is the emotional component of what the person gets out of the product.

Now schedule 15 minutes of uninterrupted time to play and let’s go!

  1. Set your timer for 10 minutes. So take a sheet of paper and fold it in half vertically. In the left hand column write the word “Features”. And on the right, the word “Benefits”.
  2. Start brainstorming about what features you offer to clients. Then for every feature find a corresponding benefit. Benefits are what sell. Remember we all want to know, “What’s in it for me?” That’s just the way we’re wired. “How is your product or service going to benefit me?” While the timer is doing its thing, let the ideas flow freely. Don’t judge your answers or edit yourself. Stop on schedule. (You’ll edit later).
  3. Reset the timer for the last five minutes. Review your list. Circle the ultimate benefit – this is the benefit your copy and headlines should focus on.
  4. Put the other benefits in order of importance. These will become your bullets and subheads.

It’s no secret. The amount of money you make with marketing comes down to how well you craft your words. It’s the most valuable skill you can learn for making money online.

Author Resource -> Copywriting guru Lorrie Morgan-Ferrero has been helping entrepreneurs and copywriters get their marketing messages razor sharp since 1999.

Get free access to 5 tips to turn your “blah” sales message into red-hot copy that ROCKS… at  RedHotCopy.com

Filed Under: Business Inspiration, Creative Inspiration Tagged With: business, business inspiration, creativity, writing

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