By Lorrie Morgan-Ferrero
Headlines are arguably the most important component to eye-catching copy. If you don’t have a compelling headline, odds are you’ve lost your prospect for good.
Ideally you should write anywhere from 50 to 100 headlines before choosing one. But sometimes you just don’t have time. I have the solution. Swipe these 3 templates, fill in the right words and ta dah! Instant headline!
1) How to (get the biggest benefit your product delivers)
Example: “How to Make $87,000 Per Year As A Magazine Writer!”
How to headlines are particularly attractive to people looking for information – which is their main activity on the Internet.
2) 7 Easy Ways to ______________, without ________________
Example: “7 Easy Ways to Save Money On Groceries Without Clipping Coupons And Running All Over Town Just For Those Sale Items!”
Quantify it with numbers. People respond very well to finite numbers in headlines – they want to know exactly how much information they’re going to get. (Note that you need to tear up the English teacher rule book here. No number is spelled out – it’s all numerals. In other words, forget about the one, two, three – it’s 1, 2, 3. There’s something psychologically powerful to our eyes when we read a numeral that just isn’t there when we read a spelled out number).
3) If _________________, then __________________!
Example: “If You’re Looking for One Convenient Source for All Your Business Needs, We Offer a Huge Selection of Office Supplies”.
This format almost always works because it states a problem and the solution right there in the headline. That’s what people are looking for, the solution to some problem.
Give one of these templates a try the next time you have to come up with a headline on the fly. While they shouldn’t be your only source of headlines, they are a great time saver when you have to get something out in a rush and should give you a pretty good response from your visitors or readers.
Author Resource -> Copywriting guru Lorrie Morgan-Ferrero has been helping entrepreneurs and copywriters get their marketing messages razor sharp since 1999.
Get free access to 5 tips to turn your “blah” sales message into red-hot copy that ROCKS… at RedHotCopy.com