marketing

April 16, 2014 by Donna Thornton Leave a Comment

How To Create Positive Feelings Associated With Your Brand

Businesses and brand owners are just like people because they want to be liked and admired. They need to be liked in order to grow. Since people are the buyers of your products and the users of services of the brand names they like best, it’s essential for clients or consumers to have the highest viewpoint of your product or services possible. When you publish things on social media are you associating your brand with good feelings? In this post we will certainly discuss 5 ways to get your brand connected with positive feelings in people’s minds.

#1 Provide Value

Are you irritating your customers by being brand centric? Posting things like buy now! Instead of pushing them away, provide relevant, valuable content that will attract them, and create feelings about your brand in a positive way. This can by posting blogs, videos, graphics, and even tips for your fans. Instead of selling, you are making yourself the expert that they want to see and hear more of. When you post topics that resonate with your market and show your knowledge, you are being a leader. People like to be informed, learn free tips, and appreciate that you are the one teaching them.

#2 Be Uplifting

Posting uplifting quotes that people can relate to are wonderful for engaging people’s “Me, too!” sensations. On Facebook when people relate to your post, they will hit the “like” button. A quote can associate your brand with positive feelings and make a deeper connection with your market on social media. Every Monday on social media sites is #motivationalMonday and ideal for uploading positive quotes and starting the week off on an excellent note.

Make someone smile whenever you can, you never ever know the amount of a difference you can be making in their life at that moment. As people strive to make it via challenging times, listening to the wisdom of those that have battled, questioned and dreamed just before them can make the journey much easier.

Positive quotes puts minds in a gratitude state so they notice more things going on. When you stop and focus on finding gratitude, more often than not, it will put your mind back on track to appreciating what matters: love, health, beauty, and other good feelings.

#3 Be Authentic.

Social media provides brand names an incredible opportunity to show if they are authentic or not. When a brand name has the ability to be authentic, it ends up being relatable and credible, eventually forming long-standing connections with consumers. Being authentic is the very best point a brand can do to construct integrity and gain loyal customers. You’re require to understand exactly what you stand for and exactly what’s significant to you if you wish your brand name’s social media initiatives to come across as genuine. Authentic social communication requires you to be sincere about exactly what your brand name stands for, what you need to offer, where your disadvantages are, and just what’s definitely crucial to your audience.

#4 Cute Animal Pictures

Uploading photos of animals as it relates to your particular niche and brand. Those of us that are pet owners will identify with the animals and make us delighted and smile. Animals can also serve as therapists themselves or promote treatment. It is no wonder they get a lot of shares and likes on social media. They can enhance a person’s bodily, psychological, and social wellness, hence boosting self-worth, lowering anxiousness, and promoting healing. Pet and animal pictures can lift your spirit and make someone smile. Depending upon the image it may also make you laugh. Great days for postings cats is on Saturday with hashtags of #caturday and for dogs it is #fidoFriday.

#5 Humor

It doesn’t take much to start feeling the benefits of humor. We don’t need scientists to tell us that laughing is fun and makes us feel better. Laughing out loud, being amused quietly, anticipating something funny, and even forcing a smile or chuckle can all lead to increases in positive emotions and neutralize negative emotions, which can help keep us on the “upward spiral” to greater happiness. Humor comforts and helps you get through difficult times, can help you relax, reduce stress, and spread happiness.

Back To You

If you have found other ways of creating positive feelings to associate with your brand, please comment below. Our readers will appreciate your suggestions.

Cherie DeBrule,
St. Paul Marketing Team

http://www.stpaulmarketingteam.com/

651-731-0768

April 6, 2014 by Donna Thornton Leave a Comment

Why Personal Development & Attraction Marketing Are Related | Business Inspiration

by Cherie DeBrule

How actively are you “being” the person you want to attract? How confident are you as you interact with others in this world?

Your answer will explain who you are, where you are, and where you need to be. In this article we will discuss why attraction marketing and personal development are related.

What Is Attraction Marketing?

Attraction marketing is a powerful method of attracting prospects to your company or brand name. For you to be successful with this you need to put forth some effort, be consistent in who or what you are “being” and be committed to your endeavors.

What Is Personal Development?

Personal development is the procedure an individual goes through trying to improve his or her behaviors, characteristics, routines, mindsets, or practices to enhance his or her lifestyle or business principles.

A person can boost his or her interpersonal relationships for example, by improving their communication abilities. A business owner can boost his or her operations or alter the methods by which they communicate with customers and associates.

Maintain A Professional Image

To create and maintain a professional image, you need to be professional (as an individual) and keep a clean image online. This ensures consumers and prospects to take you seriously. Everything from your profile picture to your marketing materials should create the most effective perception about you and your brand. If you or your site look out of date, or has a bad design, you are repelling not attracting or enticing consumers that are deserving of their time and money. Create and brighten your blog site so that it depicts your brand.

Staying Positive

Have you ever followed someone on social media and every day was their worst day ever? Complaining about everything? This does not attract people and can affect your brand. You attract more people when you are continuously benefiting and practicing personal development. People will want to be around you and your positive energy.

Posting And Giving Content Value

What are your postings like online? Your social media postings need to provide valuable, relevant and compelling content and be delivering consistently. People will then want to grow their relationships with you because they see you as the trusted source for that particular content. This can increase your leads in sales. People are Googling for answers to questions they may have. If you provide content people are searching for they will be attracted to you.

Yes everyday may not always be rainbows and happy but with continuous effort in personal development you will be able to fight through obstacles which will help make everything that you desire more easily possible.

What Are You Focusing On?

What you’re focusing on comes through in your advertising; marketing, social media sites postings, video marketing, and more.

As soon as you get away from the sufferer type of mentality and take charge over exactly what and which you desire to entice, your focus changes. Transformation takes place when you change from being a victim to a victor mentality.

Assume for a minute regarding that you want to attract. You want be an individual with energy, a good outlook, and overflowing with self-confidence? Right? Then start by “being” that individual. When you become a person who shows power, confidence, involvement, and energy, it attracts others who are similar like a magnetic.

Self-Confidence

When you fully understand; exactly what are the perks of continuous individual advancement and start to implement them, you self-confidence will certainly go above and beyond.

How Are Personal Development & Attraction Marketing Linked?

Personal development is linked to attraction marketing because people want to follow people who are at their best level of development.

If you want more followers than you need to be more confident. People are repelled by energy vampires. They are attracted to people that give good energy without even realizing it. Find people that are not “Debbie downers”. Look at what’s going on in your marketing – are you a “Debbie downer” or a ray of sunshine? Are you complimenting people on their posts? Are you sharing other people’s content?

The Energy of Technique

The technique to becoming what you wish to attract is to make a daily method that keeps you “wow’d” and influenced. Hang around other people that are positive and successful to get you inspired. Developing any kind of new practice takes time, and you have to commit totally to the brand-new you by exercising it every day. It could be as easy as 5 minutes of meditation, focusing your ideas on appreciation, and positively welcoming your day.

Back To You…

Have you made the decision to become who you want to be? Are you more conscious now of how you appear to other online? If yes then the real work begins! Let us know if you feel you have done attraction marketing by improving your personal development.

Cherie DeBrule,
St. Paul Marketing Team

http://www.stpaulmarketingteam.com/

651-731-0768

January 16, 2014 by Donna Thornton Leave a Comment

3 Tragic Mistakes of Green Marketing

By Lorrie Morgan-Ferrero

When I say “green” I am talking about the environmentally-conscious consumer, also called “Cultural Creatives” or the LOHAS (Lifestyles of Health and Sustainability) market which includes about 50 million people. If you are trying to reach them, ya gotta go green. They are all about a better lifestyle for the planet over the long haul. They are interested in the environment, personal development, health, alternative therapies, and a sustainable economy.

This growing market is relatively untapped. But like Marie Antoinette, many marketers rush in and lose their heads. While there are quite a few mistakes marketers make when trying to reach this segment of the population, here are three of the worst ones.

Mistake #1: Dull, boring headlines.
It’s hard to keep awake long enough to read the copy in those boring magazines and websites. Headlines like: “Make an impression and you can change the world” “Healthy. Happy. For Real” or “A Natural Partnership”…yawn.

Look – The job of the headline is to cut through the clutter and grab your attention. We are exposed to more advertising in one day than our grandparents used to get in an entire year. You’ve got your work cut out for you if you want to address anybody, and it starts with the headline. Stick with the tried and true attention-grabbing formulas.

Mistake #2: Ignoring long copy.
I know you like to “think” the LOHAS market is just too smart for all that long copy. After all they are made up of wealthy CEOs and soccer moms. Don’t be ridiculous. They are a very educated segment of the population which means they make informed decisions. Just like anybody, when it comes down to making a buying decision, LOHAS want all the facts. Long copy continues to prevail because it WORKS. Now long copy for the sake of being long is plain stupid. You want copy that overcomes objections, makes a solid case, and answers all the questions in the prospect’s mind.

Mistake #3: Not capitalizing on celebrity endorsement.
Ed Begley Jr. is a fixture in Studio City where I live. He has been known to ride his bike to work way before it was cool to look at alternative fuel options. Now he has launched his own environmentally safe cleaning products called Begley’s Best. Ed’s endorsement means something. If you tie a celebrity to a green product, it means instant credibility giving you a much better chance of succeeding in the LOHAS market.

Remember, you can market to the green folks, using many of the same marketing principles you would use for the regular Joe. Come from an authentic position and be respectful. Soon they’ll be showing you the green.

Author Resource -> Copywriting guru Lorrie Morgan-Ferrero has been helping entrepreneurs and copywriters get their marketing messages razor sharp since 1999.

Get free access to 5 tips to turn your “blah” sales message into red-hot copy that ROCKS… at RedHotCopy.com

January 8, 2014 by Donna Thornton Leave a Comment

Creative Inspiration | What the Font?!

By Lorrie Morgan-Ferrero

Serif versus sans serif

There are two basic types of font faces -serif versus sans serif. But which is better? In fact, which is which? Let’s start there. Serif is the kind with finishing curly cues or finishing strokes on the ends like Times New Roman. Sans serif is the straight lined counterparts, like Arial. “Sans” is French for “without” so I guess sans serif means “without serif”.

Generally speaking, serif faces are thought of as more formal. It’s used in literature while sans serif holds court with technical and mathematical works. So in other words, techno geeks go for sans serif while literary snobs like serif.

So it makes sense that online there has been a trend to using sans serif such as Arial or Verdana (my favorite of late because the letters are almost squared, wide and easy on the eyes). Our eyes get tired much faster when reading online (we read 25% slower online than off). Maybe it’s the glow of the computer screen. Or maybe it’s being in an uncomfortable chair instead of curled up on the couch with a book. Whatever the reason, Internet surfers have billions of pages to get through. We don’t have time to get hung up on extra motion in the letters.

Font size is another big consideration. While I’m personally fond of 10 point font, I understand for some people it’s harder on the eyes. Using a 12 point for text is pretty common. And of course a larger size for headlines and subheads (depending on your design). I lean toward 18 point for headlines and 14 point for subheads – on the small side for some readers. Since it doesn’t matter how good your copy is if it isn’t read, take your target market’s needs into consideration.

Something to remember when using obscure fonts is that everyone doesn’t have the same fonts you may. That means the time you spend experimenting with wild fonts is all for naught. The person on the other end will get a standard font like Courier New (yuck!).

Author Resource -> Copywriting guru Lorrie Morgan-Ferrero has been helping entrepreneurs and copywriters get their marketing messages razor sharp since 1999.

Get free access to 5 tips to turn your “blah” sales message into red-hot copy that ROCKS… at RedHotCopy.com